2nd Interdisciplinary Interuniversity Conference “Healthcare – Economics – Innovation” is an event that brings together fields such as healthcare, economics, and the sciences in response to contemporary challenges facing health systems.

The conference currently has a national scope with international guest participation. Sessions will be conducted in both Polish and English.

The event, organized by the Medical University of Silesia in Katowice and the University of Economics in Katowice, aims to promote dialogue among researchers, experts, and practitioners.

During the conference, key topics will be addressed, including the safety of medicinal products, consumer behavior in the medical market, and the role of clinical research and modern technologies in the healthcare system.

The conference will conclude with a debate summarizing the main findings.

Topics covered include the following areas:

• Consumer behavior in the pharmaceutical and medical market
• Consumer rights protection in the pharmaceutical and medical market
• Sustainable consumption in the pharmaceutical and medical market
• Sustainable development in pharmacy and medicine
• Pharmaceutical and medical marketing
• Neuromarketing
• Artificial intelligence in healthcare
• Planning and controlling in medical entities
• Pharmacoeconomics
• Safety of medicinal products and medical devices
• Evaluation of treatment outcomes and quality of life of patients/consumers
• Modern technologies in the healthcare system
• Clinical trials
• Drug repurposing
• Chronic disease management
• Interdisciplinary approaches to long-term care